Your Customers Are Searching Online…

Will They Find You?

In the past your local customers would find you by looking in the yellow pages or in the newspaper. They could then call you on the telephone and drive to your business location.

That is the way it has been for over a hundred years but things have changed.

Telephones have evolved from simple analog devices used for point to point voice communication into powerful computers capable of browsing the web, finding your current location via GPS or cell-tower triangulation and much, much more.

In the past the phone book was a valuable resource for consumers and a great place for local businesses to advertise but today most phone books get thrown into the trash as soon as they arrive!

Today your customers can get a list of local business from a Search Engine in less than one second and if they are using a smart phone the Search Engine can figure out almost exactly where the call is coming from and return results that are physically closest to the searcher’s current location.

It is important that your website is able to recognize calls from smart phones and is capable of returning pages that are optimized for smaller screens.

Within seconds your customers can choose a business from the search results and call, access a map and drive to your location, visit your website or just place an order online using a credit card.

One thing is for sure, if your customers do not find you the search results, they will probably find your competitors.